About

An award winning publicist, Sam is trusted by some of the worlds biggest brands and celebrities to deliver results.

Sam started his journey at a very young age importing glow sticks from China and reselling them to local schools for their fairs. 

It wasn't long before Sam launched his first formal business, iNK. Web Design which bridged the gap for small businesses in creating a fast and affordable website.

After a few years, iNK. Web Design was rebranded to Gen Y Connect with the emergence of social media. Sam identified a gap in social media set up, and management, and converted his existing and previous clients to clients of the new company. The growth of the company took Sam oversees, and saw him speak in Hong Kong on the future of social media and it's application in education.

Years later, and while studying his Bachelor of Laws, Sam launched Spin&Co. with sister Courtney. Spin&Co. was a culmination of the skills learned over the years, and has now become one of Australia's most influential PR and Digital agencies. Representing some of the worlds biggest brands from our three core bases in New York, London and the Gold Coast, Australia. 

In 2017, Sam founded James Cosmetics, a luxury cosmetic mask brand now shipping worldwide. The brand has enjoyed meteoric growth now selling into more than 100 countries globally.

Sam continues to expand his business empire via his various companies outlined on this page.